The BEAUTY IS DVD is the latest in a range of community educational resources from Ligali. Our other films include THE WALK and the MAAFA TRUTH 2007 series which deal with the history of African enslavement and resistance from a Pan African Persepctive.

The DVD edition of BEAUTY IS will feature extra footage and expected to be available for purchase and online download/rental from late 2014.

 Sun 11 October 2015, 11am - 8:30 PM

Beauty Is... A Case Study: A Masterclass on the business of  independent filmmaking with Toyin Agbetu

@ Noir Black British Expo, RBS, 250 Bishopgate, London EC2M 4AA

Presentation from 1:30 pm - 2:30 pm (No Screening)

Thurs 22 October 2015, 7PM

Beauty Is... Screening with Directors Q&A

@ Leicester African Centre, Maidstone Road LE2 OUA

Time: Door open  6.45pm  Films start 7.00pm

Screening will be followed by a discussion about Beauty with director Toyin Agbetu

Organised by the Leicester Black History Consortium

Tel: 0116 216 6320


Weds 28 October 2015, From 5PM

Beauty Is... Screening with Discussion on Beauty

@ London School of Economics, Alumni Theatre, New Academic Building, 54 Lincoln’s Inn Fields WC2A 3LJ

Adm: Free (Booking Required - Click Here)

Drinks Reception starts at 5.00p.m. Film Screening from 6.00 p.m.

Screening will be followed by a discussion about Beauty with director Toyin Agbetu and guest speakers

BEAUTY IS Screenings

BEAUTY IS... currently being screened at various venues across the UK. It is an educational film that sensitively deals with issues of beauty ranging from skin bleaching and body image, the harmful effect of exposure to biased media promoting western ideals of 'perfection' and the risks of chemical hair straighteners. 


If you live in Cambridge, Norwich, York, London, Brighton, Exeter, Greenwich, Southampton, Portsmouth, Oxford, Liverpool, Bradford, Henley-on-Thames, Saffron, Stratford-Upon-Avon, Edinburgh, Hexham or Bath then you can organise your own screening at a Picturehouse Cinema via the revolutionary Ourscreen programme. The bookings website is available at:

For expenses and a small donation most screenings can also be followed with a discussion on the themes raised in the film with director and community educator Toyin Agbetu. 

This is an amazing opportunity for schools and educational institutions to address this very important topic with learners.

18 September 2015, 7pm - 10pm

Beauty Is... Screening with Directors Q&A

@ PASCF Workshop: 365 Brixton Road, London SW9 7DA (opposite police station on corner of Gresham Road)

Screening will be follwed by a discussion about Beauty with director Toyin Agbetu


12 September 2015, 13:45pm - 14:45pm

Screening: The True Cost of Beauty (Short)  + Q&A

@ Busseywood Film Festival, Bussey Building, 113 Rye Lane, London SE15 4ST

Great films back-to-back exploring the exciting multi-layered nature of the African film narrative. From classic African cinema to new and emerging artists from Africa and the wider African community. Curated and organised by Vashti Henry and Orvil Kunga (aka Kungadred), in partnership with the Bussey's CLF Art Cafe and Peckham and Nunhead Free Film Festival.

Free event. No booking needed but come early as seats are limited and it will be busy.

Friday 24th October 2014, 6pm - 9pm

Break The Mould (with the BCA Youth Forum)

@ Black Cultural Archives, Windrush Sq, Brixton SW2 1EF

Meet other young creatives and gain an opportunity to be a part of Black Cultural Archives’ Youth Forum as we celebrate our one year anniversary.

Enjoy film, spoken word and song and tell your own story around image and identity through creative and practical workshops inspired by our exhibition, Re – imagine: Black Women in Britain.

Includes screening of new short film – 'Being Beautiful' and related panel debate with director Toyin Agbetu

Friday 19th September 2014, 8pm – 11pm

@ Afrika Woche - "Be Yourself!" Festival, Linz, Austria

Screening of BEAUTY IS...  followed by Q & A with Director Toyin Agbetu

Sunday, 21th September 2014, 2pm - 5:00pm

Beauty Is: Beyond Skin Deep session

ANKH Wellbeing Centre10 Adelaide Grove, London W12 0JJ

A discussion based workshop with Toyin Agbetu exploring the negative impact of beauty stereotypes on our children and relationships. Also highlighting the BEAUTY IS anti-skin bleaching campaign.

RVSP to:

Saturday,13th September 2014, 2pm - 5:30pm

@ Operation Sankofa's 6th Black Dolls Expo

The Brix, St. Matthew's Church, Brixton Hill, London SW12 1JF (Opposite BCA)

Including "What makes me beautiful?"  - A Presentation and new short film by Toyin Agbetu 

Contact: Ama - 07964 403 031

Saturday 9 August 2014, 16:00 - 22:00

@ Mind The Gap 2 - Where is the Love? Family Showcase

Including a presentation on 'What is beauty?' by Toyin Agbetu

Love is Just a Verb / Undiluted Expressionz

Monday 23 June 2014, 7pm – 9pm

BEAUTY IS Campaign Meeting (No Screening)

All Nations Café, Sandringham Rd, E8 2LP 

Come share ideas and devise action plans for our anti-Skin Bleaching strategy.

Please don't forget to sign the petition at:

Saturday 28th June 2014, 3 - 8pm


The Old Fire Station, 84 Mayton Street, London N7 6QT

A seminar on womens health enabling participents to talk candidly and ask questions in a safe enviroment. Themes include skin health exploring topics like bleaching, with discussions on fibroids, blood pressure, diabetes, breast cancer, etc. With international guest, traditional African herbalist Ras Daniel Badu and debate hosted by In partnership with Conscious Vibes magazine and the Diaspora Debating Association. Anti-skin bleaching presentation by Toyin Agbetu.

Friday 25 April 2014, 6:30 - 8 pm

@ 20th Century Fox 

Soho Square, London W1D

An exclusive screening of Arthur Sempebwa's My Brother's Keeperfollowed by Q&A with Arthur & Beauty Is... director, Toyin Agbetu about: 

  • Their journey in the industry
  • Trials, tribulations and success
  • Current projects
  • Upcoming projects

Organised by FP Comms

Book Here

Thursday 2 - Sun 5 July 2015, 1pm - 3:10pm

Beauty Is... Screening  at BFMIFF 2015 

@ Bernie Grant Arts Centre, Town Hall Approach Road, Tottenham Green, London, N15 4RX 

Black Film-Maker International Film Festival 2015: 
'Bringing the unseen to light' 

The Festival is the home for UK filmmakers to have their work recognized and showcased to diverse audiences. The bfmiff is the place where the film/TV industry meet the black independent film sector through our seminars and workshop.

More information at 

Thursday 5 March 2015, 5:30pm – 8:30pm

Beauty Is... Screening and Q + A with director Toyin Agbetu

@ University of Arts, London College of Communications, London SE1 6SB 

As part of the UAL ACS Film and Literature Festival, we'll be screening "Beauty Is..." followed by a Q&A from film maker and community activist Toyin Agbetu. Open to all students and general public. Donations welcome. 

Registeration and refreshments on sale 5.30pm. Film starts 6pm prompt.

Find out more about UAL ACS Film and Literature Festival - screenings, seminars and how you can collaborate! Click Here.

Saturday 8 November 2014, 3pm - 8pm

Chats Palace, 42-44 Brooksby's Walk, London E9 6DF

Screening, Workshop , Food , Stalls  & Director's Q + A 

This seminar event will start with a screening of the full length film BEAUTY IS… It will then be followed with a community workshop focused on sharing advice on how to bring out and enhance the beauty we all possess within whilst avoiding harmful cultural practices. If you are looking for a positive environment to ask questions or learn and share tips on beauty then please get involved.

Young people and children are welcome to participate.

(Cert: 12A / Dur: 123 mins)

Wednesday 22nd of October, 6pm – 9pm

@ University of Bradford (Students Union) , JSB Lecture Theatre, Richmond Rd, Bradford, Yorkshire BD7 1DP

01274 232323

Screening and Q + A with director Toyin Agbetu

Thursday 16th October 2014, 6.30-9.30

@ Ipswich Film Theatre, Corn Exchange, King St, Ipswich, Suffolk IP1 1HD

07884 076950

Screening and Q + A with director Toyin Agbetu

Saturday 6th September 2014, 7pm – 10pm

@ The Nub, London E17

Screening and Q + A with director Toyin Agbetu

Full House!

Sunday 13 July 2014, 15:00 - 18:00 pm

Black History Walks 

Voluntary Action Islington200a Pentonville Road, London N1 9JP

Screening and Q + A with director Toyin Agbetu


Eventbrite - The Beauty Is - Family Matinée Screening

Thursday 26 June 2014, 7pm - 10pm

ANKH Wellbeing Centre

10 Adelaide Grove, London W12 0JJ

Screening and Q + A with director Toyin Agbetu

Adm: You can pay on the door but space is limited so please book early to guarantee entry


Eventbrite - The Beauty Is - Family Matinée Screening

Friday 20 June 2014, 7pm - 10pm

@  Tell It Parents Action Group

21 Dart Street, London W10 4NA

Screening and Q + A with director Toyin Agbetu

Adm: For tickets call - Angela 07813 793 424


Saturday 31 May 2014, 12:30 pm - 4pm

Harrow Mayor's Community Open Day 2014

Harrow Civic Centre, Station Road, Harrow, London HA1 2XY

This showing is strictly for adults accompanied by children / young people (under 16).

This special Half Term Family Matinee Screening of The film will be followed by a filmed family discussion facilitated by director Toyin Agbetu and author Kandace Chimbiri focused on a young persons perspective of beauty.

Eventbrite - The Beauty Is - Family Matinée Screening

Friday 23 May 2014, 7pm - 10pm

@ Black Cinema Club

The Phoenix Center (opposite Halifax Bank), 73 Oxford Street, London W1D 2EP

Screening and Q + A with director Toyin Agbetu




Monday 12 May 2014, 7:00 - 9:30 pm

@ Black History Studies

PCS Head Quarters, 160 Falcon Road, Clapham Junction, London SW11 2LN

Screening and Q + A with director Toyin Agbetu


Eventbrite - The Beauty Is Screening + Debate


(Screening of film followed by a panel debate)

Saturday 26 April 2014, 6:00 - 10 pm

@ SOAS University (School of Oriental and African Studies)
Thornhaugh Street, Russell Square, London WC1H 0XG

Hosted by Dr Kwadwo Osei-Nyame Jnr

The debate following the screening will not focus only on hair but attempt to also deal with some of the deeper philosophical, political and spiritual questions about beauty. With host Dr Kwadwo Osei-Nyame Jr and fantastic panellists like Sis Lekia Lee (Project Embrace) and Dr Ama Biney (Pambazuka News) we expect it to be a great uplifting and educational event.

Book Here SOLD OUT!

Eventbrite - The Beauty Is Screening + Debate

Dr Kwadwo Osei-Nyame, Jr

Kwadwo Osei-Nyame, Jnr (Dr) teaches African Literature(s), Language(s), Cultural and Diaspora studies at SOAS, University of London. His interests include pan – Africanism, modernity and gender in literary and cultural studies. He is interested in using teaching and in particular literature, music and film as a transformative practice in the classroom and in the wider community within the broad context of African historical self-rehabilitation.

Lekia Lée

Lekia Lée, a broadcast journalist, image activist, media consultant and natural hair mentor, is the founder of Project Embrace, a social enterprise creating and promoting positive images of Afro textured hair and working to encourage diversity in the beauty and fashion industry.

Dr Ama Biney

Ama Biney (Dr) is a scholar-activist, Acting Editor in Chief of Pambazuka News the weekly online Pan-African newsletter.

Toyin Agbetu

Toyin Agbetu is a community educator, film maker (Maafa: Truth 2007, The Walk) , artist-activist, and founder of Ligali, a pan African human rights based organisation that challenges the misrepresentation of African people, culture and history in the British media.

Belinda Raji, founder of BeUNIQUE Hair Care; her products and brand support women to embrace the unique texture of their natural tresses. Belinda believes that by wearing hers in its natural state she is accepting her natural beauty and affirming her status as an African Queen whose beauty starts on the inside and whose hair is symbol of being unique and free from hegemonic ideals of beauty. It’s her mission, to make all women, feel BLESSED to be NATURAL and BeUNIQUE!

Saturday 19th April 2014, 12 noon - 2:30 pm

@ BFI Southbank

Belvedere Rd, South Bank, London SE1 8XT

Screening followed by Q + A with director Toyin Agbetu

Book Here SOLD OUT!

Toyin Agbetu (Director, Beauty Is, 2014)

Toyin Agbetu (Beauty Is, Director) | Photograph: Ligali