Well, it’s been a long drawn out process but the judges have made their decision about who should get this well deserved award.

And the nominees are:

Choice FM  
  At its launch in March 1990 Choice FM promised to support the African British community by providing the monocultural programming and diverse speech/discussion programmes that were not available from existing media networks.

13 years later, in 2003, Choice Fm is on the verge of selling out to a Capitalist FM station. Choice has already taken the decision to make itself more attractive by having a daytime playlist that is restricted to a single genre and consists of almost 90% African American artists.

In addition, there are no peak time, topical weekday discussion/ phone in programmes, or any sustained support for new UK artists who may be unsigned or on independent record labels. To increase its market share, and forthcoming buy/sell out value, Choice Fm’s original, dedicated monocultural music policy has been replaced and re-branded to be compatible with the oversaturated ‘urban’ market.

These ‘strategic’ changes have been at the expense of quality programming for the African British community. We now receive a lacklustre service that promotes, and therefore actively supports, negativity through its music policy to the detriment of all sectors within our community; A slap in the face for the very community who campaigned to get them on the air in the first place!

 

BBC 1Xtra  
  1Xtra was launched in August, 2002 as a counter channel to the Asian network to provide the BBC with a mechanism to deliver monocultural programming to the African British and wider communities. The problem is that while the Asian network had and continues to broadcast programmes covering a diverse range of genres, 1Xtra just plays music.

It has failed to deliver on its speech output commitment to provide a daily discussion show offering over 250 hours per year of relevant topical debate. 1Xtra’s daytime playlist also consists of almost 90% African American artists at the expense of new music and new artists. As such, there remains minimal sustained playlist support for new and existing UK artists who may be unsigned or signed to independent labels.

1Xtra’s promised documentaries and debate policy has been restricted by a lack of diverse topics, it’s predictable and narrow themes now means that 1Xtra follows the footsteps of fellow nominee Choice FM in delivering a substandard service to the African British community.

 

 

MTV Base  
  MTV Base deserve their MOBO lifetime achievement award for their hand on heart commitment and dedication to EXPLOITATION AND DENIGRATION.

Lets take a look at how they have gone about earning themselves this well-merited award;

  • Refusing to impose a watershed for inappropriate content likely to be seen by young children.
  • Continued and active endorsement of ‘music videos’ and artists that portray women as objects of sexual gratification.
  • Supporting ‘music videos’ and artists who encourage criminal behaviour and who promote materialistic values.
  • Sustained commercial exploitation of the music and image of African people in the Diaspora.
  • Being part of the on-going cycle of blame by ignoring any sense of social responsibility. by continuing to broadcast negative music and images and refusing, at the very least with an equal amount of positive influences.
  • Contributing to the lowering and manipulation of aspirations and academic attainment of some young African Britons.

 

 


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