The BEAUTY IS DVD is the latest in a range of community educational resources from Ligali. Our other films include THE WALK and the MAAFA TRUTH 2007 series which deal with the history of African enslavement and resistance from a Pan African Persepctive.

The DVD edition of BEAUTY IS will feature extra footage and be available for purchase and online download/rental from mid 2014.

The BEAUTY IS film is available to universities, schools, libraries, film clubs and societies, cinemas, community centres, churches and just about everywhere else around the world. Get involved if you are passionate about seeing an end to the harm caused by media stereotypes of ‘perfect’ beauty that damage the health and emotional wellbeing of children and adults. Please help bring Beauty to your city!

Single Screening License

  •  Corporate Fee (Businesses): £500
  •  Standard Educational Institution Fee (Colleges, Universities, Museums): £350
  •  Student-Led Screening (PAS/ACS) discount: £150
  •  Community Event: £100
  •  Film Club/Society: £85
  •  Not for Profit Community Event (Please contact for further info)

Where a specific ticket/admission fee is made for the screening - 35% of Box Office

 Friday 23 May 2014, 7pm - 10pm

@ Black Cinema Club

The Phoenix Center (opposite Halifax Bank), 73 Oxford Street, London W1D 2EP

Screening and Q + A with director Toyin Agbetu



Monday 12 May 2014, 7:00 - 9:30 pm

@ Black History Studies

PCS Head Quarters, 160 Falcon Road, Clapham Junction, London SW11 2LN

Screening and Q + A with director Toyin Agbetu


Eventbrite - The Beauty Is Screening + Debate 

(Screening of film followed by a panel debate)

Saturday 26 April 2014, 6:00 - 10 pm

@ SOAS University (School of Oriental and African Studies)
Thornhaugh Street, Russell Square, London WC1H 0XG

Hosted by Dr Kwadwo Osei-Nyame Jnr

The debate following the screening will not focus only on hair but attempt to also deal with some of the deeper philosophical, political and spiritual questions about beauty. With host Dr Kwadwo Osei-Nyame Jr and fantastic panellists like Sis Lekia Lee (Project Embrace) and Dr Ama Biney (Pambazuka News) we expect it to be a great uplifting and educational event.

Book Here SOLD OUT!

Eventbrite - The Beauty Is Screening + Debate

Dr Kwadwo Osei-Nyame, Jr

Kwadwo Osei-Nyame, Jnr (Dr) teaches African Literature(s), Language(s), Cultural and Diaspora studies at SOAS, University of London. His interests include pan – Africanism, modernity and gender in literary and cultural studies. He is interested in using teaching and in particular literature, music and film as a transformative practice in the classroom and in the wider community within the broad context of African historical self-rehabilitation.

Lekia Lée

Lekia Lée, a broadcast journalist, image activist, media consultant and natural hair mentor, is the founder of Project Embrace, a social enterprise creating and promoting positive images of Afro textured hair and working to encourage diversity in the beauty and fashion industry.

Dr Ama Biney

Ama Biney (Dr) is a scholar-activist, Acting Editor in Chief of Pambazuka News the weekly online Pan-African newsletter.

Toyin Agbetu

Toyin Agbetu is a community educator, film maker (Maafa: Truth 2007, The Walk) , artist-activist, and founder of Ligali, a pan African human rights based organisation that challenges the misrepresentation of African people, culture and history in the British media.

Belinda Raji, founder of BeUNIQUE Hair Care; her products and brand support women to embrace the unique texture of their natural tresses. Belinda believes that by wearing hers in its natural state she is accepting her natural beauty and affirming her status as an African Queen whose beauty starts on the inside and whose hair is symbol of being unique and free from hegemonic ideals of beauty. It’s her mission, to make all women, feel BLESSED to be NATURAL and BeUNIQUE!

Saturday 19th April 2014, 12 noon - 2:30 pm

@ BFI Southbank

Belvedere Rd, South Bank, London SE1 8XT

Screening followed by Q + A with director Toyin Agbetu

Book Here SOLD OUT!

Related Events

Friday 25 April 2014, 6:30 - 8 pm

@ 20th Century Fox 

Soho Square, London W1D

Organised by FP Comms

Book Here

Toyin Agbetu (Director, Beauty Is, 2014)

Toyin Agbetu (Beauty Is, Director) | Photograph: Ligali